Smarter By Design Digital Marketing

Work It

WEB DESIGN


We design and develop award-winning, picture perfect, responsive websites that work beautifully on desktop, tablet, and mobile. We create sites for our clients that include innovative features, customized designs, and are super-fast loading on all devices thanks to built-in automatic Google page speed optimization.


Website designs incorporate:

 

  • A design crafted especially for your business
  • Slideshows
  • Appointment calendars
  • Menus
  • Event registration
  • Contact forms
  • Secure E-commerce

 

BUSINESS INTELLIGENCE


When you walk into a store, you can normally tell within a few seconds whether or not you’re likely to make a purchase. The store’s layout, the helpfulness of the staff, and the overall shopping experience, are all important factors in turning visitors into customers.


We believe the same holds true for your website. It’s often the first place potential customers interact with your business, so we always strive to create that all-important great first impression.

AUTOMATED MARKETING


Marketing automation can be the most powerful tool in your marketing toolbox. It is the amalgamation of multi-channel initiatives that originate from a unified approach to aligning your marketing messages. At the core sits a CRM system that helps you parse and personalize communications to be their most effective. Your content gets crafted, distributed, tagged, tracked, analyzed and optimized to provide you with a digital marketing ecosystem that will grow your database and your business.

SOCIAL MEDIA MARKETING


Social media marketing is important to every business. Gone are the days when companies could get away with having their kids post some neat things on Facebook and expect that to get any traction - who really ever thought that was gonna work anyway? Our teams of media and marketing strategists, content creators, and creatives put together amazing, cross-channel messaging for our clients. Then our crack team of digital analysts review the metrics, analyze, report and optimize social conversations so every engagement helps to strengthen and grow client relationships with consumers.

WEBSITE PERSONALIZATION

Create a Tailored Experience for Every Customer


You know how Amazon shows related products and Facebook displays tailored ads? These personalized experiences make visitors more likely to buy. GUESS WHAT? We can help you drive more sales by creating the same kind of experiences on your website! We use a variety of triggers that change the content on your site to better meet your customers’ needs.

Triggers

Time

Device Type

Location

Number of Visits

Examples of Personalization in Action

SPECIAL PROMOTION
TRIGGER: Visitor clicks on a unique link from a campaign URL

ACTION: Display a special sale popup that directly relates to the campaign

VALUE: Improve your campaign with a customized message
VALENTINE’S DAY RESERVATION
TRIGGER: Visitor arrives on Valentine’s Day

ACTION: Show notification bar enabling reservations

VALUE: Boost sales with easy online reservations
VISIT US
TRIGGER: Visitor arrives from a specific geolocation

ACTION: Show a map to your closest branch

VALUE: Guide visitors directly to your shop
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